عرض العناصر حسب علامة : الإنترنت
الأحد, 25 يونيو 2023 10:41
رسالة ماجستير: مدى التزام الشركات المدرجة في بورصة فلسطين بنظام الإفصاح المعدل
تهدف هذه الدراسة إلى معرفة مدى التزام الشركات المدرجة بالبورصة الفسطينية بنظام الإفصاح المعدل (الإفصاح الإلكتروني) الصادر عن هيئة سوق رأس المال الفلسطينية والذي يلزم الشركات المدرجة ببورصة فلسطين بعمل مواقع إلكترونية خاصة بها وأن تشتمل ذلك المواقع الإلكترونية لكل شركة على المعلومات والبيانات التي حددتها هيئة سوق رأس المال.
معلومات إضافية
- البلد فلسطين
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رسائل ماجستير و دكتوراة
الجمعة, 02 يونيو 2023 11:05
رسالة ماجستير: الخدمات المصرفية الإلكترونية وأثرها على رضا العملاء في بيت التمويل الكويتي
الهدف من البحث هو التعرف على واقع الخدمات المصرفية الإلکترونية, والوقوف على مدى قوة رضا العملاء عن الخدمات المصرفية الإلکترونية في بيت التمويل الکويتي, وتحديد مدى أثر الخدمات المصرفية الإلکترونية على رضا العملاء في بيت التمويل الکويتي.
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رسائل ماجستير و دكتوراة
الإثنين, 19 ديسمبر 2022 14:04
رسالة دكتوراه: دعوة لإلغاء طريقة الجرد الدوري في المؤسسات الصغيرة ومتوسطة الحجم
هدفت هذه الدراسة إلى الدعوة إلى إلغاء طريقة الجرد الدوري للمخزون من جميع المؤسسات بشكل عام ومن المؤسسات الصغيرة ومتوسطة الحجم بشكل خاص، وذلك بالاستناد على آراء أصحاب الاختصاص وتداول الفكرة معهم من خلال بعض منتديات المحاسبة المتخصصة عبر شبكة الإنترنت.
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رسائل ماجستير و دكتوراة
الأحد, 11 سبتمبر 2022 09:45
رسالة ماجستير: العوامل المؤثرة على توجه الشركات لاعتماد التطبيق المحاسبية على الإنترنت
هدفت هذه الدراسة إلى دراسة أهم العوامل التي قد تؤثر على توجيه شركات المساهمة العامة العاملة في قطاع غزة اعتماد التطبيقات المحاسبية على الإنترنت، وتقديم نظرة عامة عن مفهوم التطبيقات المحاسبية على الإنترنت، معوقاتها، والإجراءات المستقبلية الواجب اتخاذها من تحسين السياسات الزامية إلى تعزيز قبول واعتماد التطبيقات المحاسبية على الإنترنت.
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رسائل ماجستير و دكتوراة
الثلاثاء, 23 أغسطس 2022 13:19
رسالة ماجستير: العوامل المؤثرة على توجه الشركات لاعتماد التطبيقات المحاسبية على الإنترنت
هدفت هذه الدراسة إلى دراسة أهم العوامل التي قد تؤثر على توجه شركات المساهمة العامة العاملة في قطاع غزة اعتماد التطبيقات المحاسبية على الإنترنت، وتقديم نظرة عامة عن مفهوم التطبيقات المحاسبية على الإنترنت، معوقاتها، والإجراءات المستقبلية الواجب اتخاذها من تحسين السياسات الرامية إلى تعزيز قبول واعتماد التطبيقات المحاسبية على الإنترنت.
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رسائل ماجستير و دكتوراة
الإثنين, 27 يونيو 2022 13:35
Ph.D: The Pedagogy of Blended Learning and Intellectual Capital Disclosure in Higher Education post COVID 19
Purpose - This frame aims to develop a framework for measuring intellectual capital disclosure in higher education institutions after Covid19. In addition, this paper uses the proposed framework to measure the level of intellectual capital disclosure in a wide range of faculties of higher education institutions.
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رسائل ماجستير و دكتوراة
موسومة تحت
الأحد, 12 سبتمبر 2021 12:58
عزز التسويق عبر الإنترنت لشركتك
بينما تبنى تجار التجزئة والشركات التجارية الموجهة للمستهلكين التسويق عبر الإنترنت منذ سنوات، كانت الممارسات المحاسبية بطيئة في تبني استراتيجيات التسويق الرقمي
معلومات إضافية
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المحتوى بالإنجليزية
Power up your firm’s online marketing
By Lee Frederiksen
April 02, 2021, 11:07 a.m. EDT
5 Min Read
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While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies. The pandemic has hastened adoption, but for most firms the move to digital marketing remains more reactive than proactive. Many of the digital tools and techniques remain unfamiliar to senior firm management.
This issue has been compounded by decades of accounting marketing tradition rooted in the belief that new business is best developed through referrals. However, while referrals still happen, they are happening less frequently. Accounting services buyers are increasingly likely to research and conduct business online. If you want to gain their attention, you’re going to have to do it through a screen.
Fortunately, there are a number of online solutions, channels and approaches that are proven to help firms like yours effectively reach and engage target buyers. To develop your own online marketing strategy, you’ll need to focus on two fundamental lead-generating drivers: the online tools and the digital content that attract your target audience.
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Reaching new-business prospects: Online tools that work
Effective online marketing is underpinned by several web-based tools that attract prospects to the top of the sales funnel. Each of these can successfully drive lead generation if utilized correctly:
Lead-generating website: Let’s face it. Most accounting websites are not dynamic, compelling marketing tools. They’re often jargon-filled, self-serving promotional vehicles focused on telling site visitors how great the firm is. To become a lead-generating machine, your website must clearly convey that your firm understands your prospects’ problems and needs and can provide solutions to address them. By offering potential clients valuable, objective information, you’re demonstrating what it would be like to work with you.
Search engine optimization (SEO): The vast majority of business professionals use the web to research the services they need. However, they will not find you unless the web knows you’re there. To do that, you need to optimize the content on your website so search engines — and, consequently, prospects — can find you. This is referred to as organic search and is primarily driven by having useful, authoritative content available on your website. It helps if that content is original.
Pay-per-click (PPC) advertising: While organic search is one of the most valuable and effective tools for attracting prospects, PPC can help you buy your way onto search engine results pages. It’s typically less expensive than traditional space advertising because you only pay when someone clicks your link and you can track and analyze your results to help make your campaign even more effective.
Online networking: This is the activity that takes place on social media. So while specific social media platforms (such as LinkedIn or Twitter) may be the actual tool, it’s the networking that happens on it that really engages with prospects. While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it’s still about making the right connections with the right people. Just as with traditional networking, your level of success will be directly proportional to the amount of time and attention you invest in it.
Digital content: The fuel that drives your marketing engines
None of the above tools will work without relevant content to attract your target audience. Your content can take many forms, but several are particularly effective at attracting leads to your website and other online platforms:
Industry research reports: These are excellent lead generators. They attract prospects with highly valuable information while building your visibility, credibility and brand value. It’s critical, though, to choose research topics that are of exceptional interest to your target audience. As an added bonus, research reports provide an outstanding opportunity to partner with an industry trade association or a noncompeting firm. This can help reduce your marketing cost and increase your credibility through the implied endorsement by the industry group.
Webinars: Just like traditional seminars, webinars should be educational in nature — individuals will want to attend because they think they will learn something new and valuable about their issues or priorities. Webinars are typically offered free of charge. The value they provide to you is the registration information you gather from attendees, as well as market intelligence based on their questions and feedback, all of which can help you focus your marketing efforts and develop future topics.
Marketing videos: Well-produced, educational videos are excellent marketing tools for accounting firms. They can attract and nurture leads by providing valuable information about subjects of interest and helpful explanations about complex accounting and financial topics. Videos are also ideal for showcasing the expertise and experience of various members of your team.
White papers and e-books: Both of these are long-form, in-depth informational tools that make attractive pay-per-click offers and website giveaways in return for filling out a registration form. A little target audience research can quickly generate a list of appropriate topics of value that will attract your best prospects and encourage them to engage with your firm. A resource section on your website filled with e-books and white papers covering a wide range of valuable topics will go a long way in building your firm’s reputation as an industry expert and leader.
Blogging and guest blogging: Blog posts are an excellent driver of leads to your website. Blog posts are a cornerstone of almost any SEO campaign, providing opportunities to publish and distribute keyword-focused content that will boost your search engine rankings and attract prospects to your website.
Guest blogging is a great way to broaden your reach. If you have great content, it’s worth pitching it to publications or blogs that feature guest posts. This type of “earned media” can give your search engine ranking a lift and funnel readers to your site when you target high-authority online publications.
If you don’t already have an online marketing strategy, now is definitely the time to develop one. Combining online and traditional marketing to create an effective, comprehensive marketing program is an outstanding way to build your firm’s visibility and generate significant growth.
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